Things I Inherit From My Mother
The Social Gaze: On Watching and Being Watched
“Today everything exists to end in a photograph.”
– Susan Sontag, On Photography
Sontag’s remarks were deemed controversial in the late 70s. In the digital age of image saturation, however, she’s the disseminator of the gospel truth. Everything today from our casual interests, beliefs, interactions across mediums, and even our personality – exists to end up in a 1080 x 1080 pixel and 4:5 aspect ratio photograph, nestled in a thoughtfully curated grid – for the feasting eyes of the other.
The malleability provided by social media platforms to alter our identities has been a matter of discourse since its inception. Our online personas have never existed in a vacuum. As social creatures, we’re in constant anticipation of the outsider’s gaze, in both awe and fear. The inherent need to be seen is always accompanied by the fearful clasp of judgment tight around its neck. The human herd instinct to seek approval makes most of our behaviour in social settings performative. From the clothes we wear and the movies we watch to the opinions we hold more often than not arise from the need to achieve a sense of belonging – the one slated third in Maslow’s hierarchy of human needs[1].
While the performances persist, it’s only human to slip up at times.
Entrée the power of social media.
Social media platforms like Instagram, Snapchat and X (formerly Twitter) allow us to not only create a production out of our existence but up the ante as well – we get to control who views our performance, along with the parts they get to see.
Here’s a thought experiment. Imagine you’re (doom)scrolling through Instagram when you come across a post by a conventionally attractive, white woman. She’s seated in an outdoor cafe. The sunbeams bounce perfectly off of her black sunglasses. Her profile faces the camera as she peers into her phone’s screen, carefully reapplying her lipstick.
Seems cool enough right? What if you zoom in just a bit?
Those sunglasses are the coveted Tom Fords in Whitney, and her lipstick is the classic Rouge Dior. What else, the bottom half of the picture seems to cut off a pack of Marlboro Lights and what appears to be an incredibly expensive lighter!
There’s at least a fifty per cent chance that you’ll believe you’ve stumbled across the feed of an heiress out to lunch in Italy. Such is the power of branding. The mere association with brands established as luxurious converts a simple photograph into an identity definer, as Professor Nita Mathur notes, “commercial brands and luxury commodities have come to serve as signifiers of identity in society”[2], allowing individuals to construct, deconstruct or reconstruct their social identities.
References
https://psychclassics.yorku.ca/Maslow/motivation.htm
https://sk.sagepub.com/books/consumer-culture-modernity-and-identity
https://www.youtube.com/watch?v=14JGQ1JWSgc&t=632s
https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/26/why-and-how-to-implement-social-media-branding/?sh=3c975389793b
https://internetprincess.substack.com/p/standing-on-the-shoulders-of-complex
https://academic.oup.com/jcr/article-abstract/32/1/171/1796334?redirectedFrom=fulltext
https://www.wired.com/story/business-gen-z-social-media/
https://creative.salon/articles/features/is-social-media-over-for-the-younger-generation
https://www.smh.com.au/lifestyle/life-and-relationships/new-nihilism-how-gen-z-is-embracing-a-life-of-futility-and-meaninglessness-20231016-p5ecra.html
https://www.businessoffashion.com/reports/news-analysis/the-state-of-fashion-2024-report-bof-mckinsey/
more from this issue —
When I birth our child, my husband gifts me a pair of small crystalline studs set in a subtle 14-karat gold backing, which I love because they are the opposite of what my mother would have worn. He knows that I prefer simple accessories, dainty, intimate, modest; but we never talk about why.
If I coveted delicate strands with charming pendants and thin watches with plain faces, it was because my mother wore heavy links and a watch made of braided black ropes encrusted with an overabundance of tiny diamonds. She obsessed over elaborate baubles, sparkling with opulent gems and dazzling chains.
She mostly preferred emeralds, which made me grit my teeth, a tense grinding of molars hidden behind upturned lips, because it was my birthstone, not hers. I wasn’t angry because I was jealous though; I was angry because she loved to talk about how she was collecting all this jewellery so that she could bequeath it to me upon her death. She often made a scene in the jewellery store, making a point of checking with me to ensure I approved of her newest selection, proclaiming to the salesperson behind the glass counter, “this will all be hers one day,” with a flick of a wrist in my direction. She made it clear that she was building this treasure trove of opulence for after she was gone, and all I wanted her to do was focus on just being here now.
My father and I obliged her cravings: the dangling amethyst earrings for her birthday that fell almost to her petite shoulders, the opal tennis bracelet for Christmas that was custom fit to her tiny wrist, a rare black pearl pendant on Mother’s Day.
And Mother’s Day was always the worst, because it was always the same week as my birthday, so we shared the celebration. She would dangle her latest treasure at eye level, beam as she told me that although it was hers now, it would one day be mine, so it was my birthday gift, too. But I only ever wanted the newest Barbie doll, or the fancy embossed copy of Little Women I had asked for, or her attention.
She wasn’t extravagant in other parts of life, just with the jewelry. The car she drove was a standard, beige sedan, our house was always under repair, our vacations were simple road trips. I never knew what it was that motivated her—the allure of donning the shiny ornaments, the fact that she grew up with nothing, often shoplifting her clothing from the Salvation Army, the illusion that we were better off than we were? Or perhaps the jewelry was the opposite of what her mother would have liked, and that was reason enough.
Then my brother died, and without warning, she cast aside the diamonds and rubies and my emeralds and replaced them with a simple silver locket with his name and date of death engraved on the front, his picture captured within. The jewels were stowed away into pretty carved boxes and velvet bags, to await their passage from mother to daughter.
It was that way for the rest of her years; she joked that the locket resting on her chest was her way of wearing her heart on her sleeve, but it wasn’t funny, not to me. I thought it was morbid, tacky even, to start every encounter with his death date emblazoned across her chest as if his loss had branded her, burnt into her flesh, and her being. I missed him too, but I told her I didn’t want my grief to define me, define her. Newcomers to her presence would say, “oh what’s on your locket,” and she would respond, “he was my son.” Meaning: I am grieving, I am without him, I am a childless mother.
I pleaded with her to swap the locket out for another pendant, or perhaps tuck it in, hide it under a flowy blouse. She never would; the necklace never left its residence around her neck until the day we sent her body off for cremation, carefully unfastening it, for she wouldn’t have wanted it to burn.
And now, all I have left of her is this painted jewellery box filled with traces of her, and I can’t bring myself to wear them. There is only one that leaves the box, one simple ring that I had gifted to her one Mother’s Day in my youth. I wear it on my right hand, my ring finger the exact same size as hers had been. I wear it while I sleep, when I swim in the ocean, and when I travel. I refuse to remove it, even when my hands have swelled during pregnancy and the gold band cuts into my circulation, even during the agony of labor, even during the birth of my own daughter.
It is a simple gold band, its tiny prongs snugly gripping an oval-shaped onyx gemstone. Atop the black stone, a simple word is overlaid in gold script: Mom.
I allow her to be my first encounter with others, let her define me, let her brand me. Strangers will comment, “what a beautiful ring,” and I respond, “it was my mother’s.” Key word: was. I am without her. I am motherless.
Appears in —
Annie Marhefka
Annie Marhefka is a writer in Baltimore, Maryland, where she spends her time writing, boating on the Chesapeake Bay, and hiking with her kiddos. You can find Annie’s writing on Instagram @anniemarhefka, Twitter @charmcityannie, and at anniemarhefka.com.
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