long logo - b&w

Silver Thread Snapshots

The Social Gaze: On Watching and Being Watched

“Today everything exists to end in a photograph.”

 – Susan Sontag, On Photography

Sontag’s remarks were deemed controversial in the late 70s. In the digital age of image saturation, however, she’s the disseminator of the gospel truth. Everything today from our casual interests, beliefs, interactions across mediums, and even our personality – exists to end up in a 1080 x 1080 pixel and 4:5 aspect ratio photograph, nestled in a thoughtfully curated grid – for the feasting eyes of the other.

The malleability provided by social media platforms to alter our identities has been a matter of discourse since its inception. Our online personas have never existed in a vacuum. As social creatures, we’re in constant anticipation of the outsider’s gaze, in both awe and fear. The inherent need to be seen is always accompanied by the fearful clasp of judgment tight around its neck. The human herd instinct to seek approval makes most of our behaviour in social settings performative. From the clothes we wear and the movies we watch to the opinions we hold more often than not arise from the need to achieve a sense of belonging – the one slated third in Maslow’s hierarchy of human needs[1].

While the performances persist, it’s only human to slip up at times.
Entrée the power of social media.
Social media platforms like Instagram, Snapchat and X (formerly Twitter) allow us to not only create a production out of our existence but up the ante as well – we get to control who views our performance, along with the parts they get to see.

Here’s a thought experiment. Imagine you’re (doom)scrolling through Instagram when you come across a post by a conventionally attractive, white woman. She’s seated in an outdoor cafe. The sunbeams bounce perfectly off of her black sunglasses. Her profile faces the camera as she peers into her phone’s screen, carefully reapplying her lipstick.

Seems cool enough right? What if you zoom in just a bit?

Those sunglasses are the coveted Tom Fords in Whitney, and her lipstick is the classic Rouge Dior. What else, the bottom half of the picture seems to cut off a pack of Marlboro Lights and what appears to be an incredibly expensive lighter!

There’s at least a fifty per cent chance that you’ll believe you’ve stumbled across the feed of an heiress out to lunch in Italy. Such is the power of branding. The mere association with brands established as luxurious converts a simple photograph into an identity definer, as Professor Nita Mathur notes, “commercial brands and luxury commodities have come to serve as signifiers of identity in society”[2], allowing individuals to construct, deconstruct or reconstruct their social identities.

References

https://psychclassics.yorku.ca/Maslow/motivation.htm
https://sk.sagepub.com/books/consumer-culture-modernity-and-identity
https://www.youtube.com/watch?v=14JGQ1JWSgc&t=632s
https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/26/why-and-how-to-implement-social-media-branding/?sh=3c975389793b
https://internetprincess.substack.com/p/standing-on-the-shoulders-of-complex
https://academic.oup.com/jcr/article-abstract/32/1/171/1796334?redirectedFrom=fulltext
https://www.wired.com/story/business-gen-z-social-media/
https://creative.salon/articles/features/is-social-media-over-for-the-younger-generation
https://www.smh.com.au/lifestyle/life-and-relationships/new-nihilism-how-gen-z-is-embracing-a-life-of-futility-and-meaninglessness-20231016-p5ecra.html
https://www.businessoffashion.com/reports/news-analysis/the-state-of-fashion-2024-report-bof-mckinsey/

Appears in —

Kai

Kai is a student of literature and a fan of stories in all forms. Currently fidgeting behind a camera lens, she’s always struggling with thinking too much and not writing enough.

Enjoyed the writing? Share it and support the writer.

TW: Implications of abusive upbringing, no outright descriptions

Cracks along the walls suggested centuries, but only witless eyes believed. The gullible desperately sticking the blame for decay on decades rather than three years neglect. Granted, paint chips and plaster exaggerated the ruin. Solid wood still stood, though a sense of the place being shattered permeated any passing impression. 

A shockwave must have ripped through the rooms. This couldn’t be the natural wreckage passing through time. Otherwise, the question of how flesh endures possesses a terrible answer. Better to suppose psychic torment burst from a mind on the brink of nuclear explosion; or consider the concussive force of a military device unleashed on the small house; anything except evidence of neglect.  

But truth stood evident in the obvious state of the place: no one lived here anymore. The little house abandoned to the erosion existence inflicts. Zero occupants to repair simple faults which blossomed into necrosis. One room’s rot spreading to another; decay eating the past in the  process. 

Pencil marks on the wall noting the growth of children lost to water stains from a weeping roof. Cracks in the drywall hiding where angry fists proved a cycle had reached repetition. Ceiling plaster shed onto the floor, covering scuffs where a fire poker struck hardwood instead of a skull. Buried under fallen drywall, the dark stain showing a second swing didn’t miss. Burn marks in the basement blending with mold into shapes reminiscent of ghost stories. Dust everywhere hiding the presence of ashes. 

Whatever restorative medicine handywork could apply sternly refused. Already inclined to hospice, never mind medical procedures involving hammer, paint, and nails—the hospital work of handy-people meant nothing now. Doomed, not by destiny but by desertion, the house was left to die. 

Yet, even as the place trudged towards collapse a presence lingered. A specter who never really left sometimes manifested on the property. Anchored here by the past, it circled back now and again. Riding rocket skates through empty halls, starry eyes explored recollections. Shit memories growing mushrooms, not all edible but delicious enough to always risk consumption. 

The second inside gooseflesh pimpled skin with Braille saying, “Stay away.” Ignoring the warning—through the maw of a broken door. Clad in black as if the shadows won’t know the alien in their midst. Wicked tattoos helped hide the shuddering child within inked skin. Though not in the dark where all cats are grey. 

Skeletons in the closets sing of falling sconces. Creaking floorboards whisper of descending hammers. The remains of broken lamps tell of ragdolls thrown across rooms. Meanwhile, the shuddering child whimpers at every implication until finding glittering gems. 

Little better than stick figures, crayon cave paintings on a bedroom wall. Though a bit worse for wear, they’ve never stopped dancing. Take a picture—flash of light harvesting decayed beauty. In the remains of the kitchen, see signs of mother in yellow wallpaper. Snapshots catch another pretty piece of the past. Something to callback baking cookies, and a velveteen voice reading soothing stories. 

Here a thousand times before but the joy only seen in a certain second. It’s all a matter of the light really. Today, sunset shades warm an otherwise clichéd horror show. Instead of the ugly around the fur, where the soft stops and turns to dead skin, the beauty shines through. 

However, despite the glittering gems gathered, there’s only so long a body can linger in the depths of such a mine. So, quick return to the car with a treasure chest full of images. Poured into a transparent tower as ones and zeros, digital photos soon find themselves reborn as tangible prints. 

Considering each, the photographer regards filler for a square mold. First the resin, but into it then an assortment of trinkets to highlight the picture. Tiny plastic notes from Chinatown giving the crayon dancers some semblance of music. Charm bracelet pieces reminiscent of pastries help the yellow wallpaper imply baking with mother. Into both frames, shreds of crinkly plastic which any touch of light turns to shimmering rainbow shards. For a touch of solidity, bits of wood from the decaying house. Tools retouch those bones into solid framework, and when the resin is hard enough, it all holds the images. 

Then onto the wall. Eventually the photos’ clones would go to the art gallery. Bought to add interest to otherwise empty walls, they’d become whatever their buyers believed. Images offering details beyond words. After all, there’s more to the world than vocabulary can illuminate. Only the first two, always on the photographer’s wall, would remain one thing: proof positive—silver threads can strangle nightmares.

Appears in —

J. Rohr

J. Rohr is a Chicago native with a taste for history and wandering the city at odd hours. In order to deal with life’s more corrosive aspects he makes music in the band Beerfinger and writes articles for Horror Obsessive and 25YL Media. His Twitter babble can be found @JackBlankHSH.

Enjoyed the writing? Share it and support the writer.